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Advertisers’ Dilemma: Figuring Out How to Target Millennials, Now the Largest Demographic

Original newz story - Click here

Millennials are now the largest age group but retailers and advertisers in general haven’t quite figured out how to reach them.

Millennials are not as interested in drills, machine shop workbenches, gardening, and any number of do-it-yourself items as their boomer parents.

Why should they be? Home ownership is far lower and their boomer parents did not have mountains of student debt. So what’s an advertiser to do?
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Source: mishtalk.com