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This Could Be It…What Jeb Bush Did Here Could Mean His Campaign Is On Its Last Breath

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Jeb Bush probably thought the 2016 GOP nomination was in the bag as soon as he announced his candidacy for president. Unfortunately for the latest member of the Bush family to set his sites on the White House, that in-the-bag expectation has become more of an in-the-toilet experience. Given the numerous GOP contenders for the party nod — mixed with a deep distrust of establishment candidates — Jeb’s showing has, so far, been a drubbing.

Now, the former Florida governor is making moves that some believe could signal that the end of line for his sputtering campaign is coming into view.

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The Bush presidential campaign has announced it is shifting its spending from television advertising to resources in the field, scrapping large television ad buys and going with a concentrated boots-on-the-ground approach. Some analysts believe it’s a last bid to save a presidential campaign clearly on the rocks.

Rather than spend $3 million on media advertising in Iowa and South Carolina, the campaign is sending 60 staffers from their Miami headquarters to Iowa, New Hampshire, South Carolina, and Nevada. Those are the first four states weighing in during the primary season — where voting outcomes will likely play a large part in determining which GOP candidates sink and which swim on.

The new focus comes as Bush finds himself in a tough fight for relevance in New Hampshire with other establishment candidates in a state known for favoring moderates. Meanwhile, the super PAC backing the former governor’s bid plans to continue with a $3.6 million media buy in Iowa. However, the shift of additional money has many questioning how much Bush plans to fight for victory at the caucuses.

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A top strategist for Bush, David Kochel, said the candidate still intends to be competitive. “It would be a mistake to assume that this is some pulling out of Iowa,” he told CNN. “However, we know that Iowa is a challenge.”

Bush told the Des Moines Register, “We have a super PAC that is advertising on television at a rate that is comparable to any other campaign, if not more. And we are reallocating our resources to voter contact and a ground game that will be second to none. It already is.”

However, this is a far cry from the campaign Bush first envisioned when he announced his candidacy. The pro-Bush super PAC put together a $100 million war chest, but it’s become clear that deep pockets aren’t enough to win anymore. Perhaps it’s been his consistently poor polling numbers that clued him in to this fact in the modern era of Trump-driven, smash-and-bash presidential politics.